SKU MARKET
Laura Allcorn & Jennifer Edmond
SKU-Market is a satirical mini-market that explores how purchasing habits and online behaviors can be interpreted, skewed, and applied to shape our lives in unexpected ways. You ‘buy’ the things you like from our Algorithmic Aisle.
It is lined with products that give you ‘life’: equal rights t-shirts, daily astrology apps, VR headsets, rosé, bamboo toilet paper, and more! At Self-Checkout, you get a SKU receipt to see how our proprietary algorithm interprets your purchases to create a vivid picture of who you are.
At SKU, we go above and beyond for our shoppers so you can also expect an exclusive offer from our Third Party partners. But watch out: you might not like who SKU-Market thinks you are.
Commissioned by Science Gallery Dublin and created with ADAPT, the Science Foundation Ireland Research Centre for AI Driven Digital Content Technology.
Laura Allcorn (Ireland) is an artist, performer, and founder of The Institute For Comedic Inquiry. Her collaborations with researchers explore how emerging technologies shape us and society. Laura’s projects revolve around a comedic premise designed for audience participation. Using striking scenography and props, she immerses audiences in a speculative, satirical world and invites them to rehearse for the future they want.
Jennifer Edmond (Ireland) is Professor in Digital Humanities at Trinity College Dublin where she is co-director of the Trinity Center for Digital Humanities, Director of the MPhil in Digital Humanities and Culture and a funded Investigator of the SFI ADAPT Centre for AI-driven Digital Content Technology. Her research explores interdisciplinarity, humanistic and hybrid research processes, and the role of the humanities in technology development.