Genetics Gym

Adam Peacock (UK)

Do you strive to be different than you are? How would you design your body?

Advancements in genetic technology occur all the time in the research world, from developments such as CRISPR-cas9 to epigenetics. We now can design much of our bodies and cognitive dispositions. The ethics around this designer technology are still questionable, and government legislation currently prevents them. Genetics Gym imagines the ethical grey areas around consumer psychology and the want to be different. Illustrating how the cognitive hard-wiring of the human brain might interact with socio-political theories of consumption, leading to consumption choice - or the desire to be different or ‘better’ than you currently are. The five vector line illustrations were developed with Psychology professor Carolyn Mair (London College of Fashion).

Adam Peacock is a post-disciplinary artist, designer and consultant specialising in exploring the twenty-first century technology integrated human. Founder of The Validation Junky, a lens on how technology is changing who we aspire to become though brands and products, Adam is a Lecturer of Design Strategy and Future Related Design at the London College of Fashion.

Genetics Gym was commissioned by The Fashion Space Gallery and presented by Science Gallery Melbourne.

Project’s website: www.geneticsgym.com